The LGBT market can be a lucrative place for many business owners. The LGBT community often faces additional challenges that their straight counterparts do not – this is especially true for legal matters. There is a right and a wrong way to approach the LGBT market and today we will cover some of the right ways to go about it. There is a lot of money to be made by being the attorney of choice to handle often complex legal matters for the gay, lesbian, bisexual and transgender community. Learn today how you can be the go to resource for LGBT people in your geographic footprint.
Jenn T. Grace is a Professional Lesbian and the CEO of Gay Business and Marketing, an online educational outlet and judgment-free space where professionals can ask questions to better understand business etiquette around working with and selling to the lesbian, gay, bisexual and transgender (LGBT) community.
Entering this field in 2007, Jenn first sought out marketing opportunities within LGBT travel. She quickly became involved with the National Gay and Lesbian Chamber of Commerce (NGLCC), and subsequently her more notable work on the local level with Connecticut’s LGBT Chamber of Commerce. Today she focuses her efforts solely on helping business owners and professionals understand the community better through a variety of services catering to the needs of helping straight people better market to gay people.
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