As a lawyer, you’ve been taught, “the work speaks for itself,” as if clients will just find you in the vast sea of competition. The truth is, you’re running a business and you must find ways to distinguish and market yourself, to let prospective clients know you’re out there, to persuade them to give you a chance.
One of the most powerful tools you have at your fingertips is video.
Video builds know, like, and trust faster than just about anything else. And there is more good news: Few businesses – and even fewer lawyers – have exploited this proven medium. They think video isn’t for them, or they dislike the idea of being on-camera, or the technology seems overwhelming, or they think they don’t have the budget.
Over 20 years ago, “Speech & Media Trainer to the Stars,” Ruth Sherman, M.A., set out to fix that by using skills and training learned as a successful New York City performer to teach business professionals to perform on-stage and on-camera, what Ruth calls Platform and VideoCharisma.
Ruth is certain about two things: First, everyone has a unique Charisma (presence) and can uncover it, enabling them to eliminate barriers, connect deeply with audiences, and convert them into high-paying customers. Second, most people won’t do what it takes, so if you do, you have a default competitive advantage. Instead of boring, you become a magnet.
Ruth’s clients include top global CEOs, Oscar-winning movie stars and international celebrities.
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