In tonight’s Esquire Coaching Radio interview, we will be reviewing the ways in which lawyers can quickly become the trusted adviser with clients instead of just an attorney. Too often attorneys are spending thousands of dollars on SEO, Social Media and website design without ever giving a second thought to customer experience. But, here is the hard truth: No one wants another service or product. They want an experience! And by delivering this experience, you are not only positioning yourself as distinct and different but you are also validating your clients needs which securely places you as a trusted adviser.
So, the question remains: How do you create these experiences?
Deborah Asseraf is Founder & CEO of Popcorn Productions, an experiential marketing company helping lawyers, financial advisers and lawyers break through the noise and claim their spotlight through strong, fun & innovative marketing strategies. After working for three years at ABC Television coordinating large-scale galas & concerts, Deborah decided she had her fill of cookie cutter events and started Popcorn Productions in 2013.
Through a combination of laser-focused marketing strategies and creation of innovative exercises and interactive activities, Popcorn Productions helps service professionals stand out from the crowd. Deborah also hosts a bi-monthly women’s networking event, PopEvents, and writes for Epoch Times through her blog Social Pulse.
To hear our interview with Deborah, join us LIVE tonight at 5:30 pm EST/2:30 pm PST by clicking here.