The Business of Law and the Web


Gyi Tsakalakis, founder of AttorneySync

In today’s ever-changing technological age, it can be overwhelming to keep up with current trends. The Internet has revolutionized the way in which we do business and communicate with one another. For lawyers, the time has never been more critical to create a web presence. Not only does advertising online increase your visibility and offer creative new ways to promote your services, but it has rapidly become the standard by which a business is judged by potential clients.

By correctly utilizing the tools the Internet provides, you can quickly gain a vital advantage in this highly competitive market. In this guide, we will be providing an introduction to the most popular online marketing strategies, as well as helping you get started on building a web presence of your own.

Gyi Tsakalakis founded AttorneySync to help lawyers put their best foot forward online because that’s where clients are looking. As a recovering attorney, Gyi is familiar with the unique considerations of effectively and ethically marketing a law practice.

He regularly writes about legal web marketing for Lawyerist, Avvo’s Lawyernomics Blog and Attorney at Work. He also speaks on the subject for events such as AAJ’s Marketing Seminar and Avvo’s Lawyernomics conference and will be speaking at this year’s State of Search conference on November 17th.

To hear our interview with Gyi, join us LIVE tonight at 5:30 pm EST/2:30 pm PST by clicking here.


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