The Business of Law and the Web

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Gyi Tsakalakis, founder of AttorneySync

In today’s ever-changing technological age, it can be overwhelming to keep up with current trends. The Internet has revolutionized the way in which we do business and communicate with one another. For lawyers, the time has never been more critical to create a web presence. Not only does advertising online increase your visibility and offer creative new ways to promote your services, but it has rapidly become the standard by which a business is judged by potential clients.

By correctly utilizing the tools the Internet provides, you can quickly gain a vital advantage in this highly competitive market. In this guide, we will be providing an introduction to the most popular online marketing strategies, as well as helping you get started on building a web presence of your own.

Gyi Tsakalakis founded AttorneySync to help lawyers put their best foot forward online because that’s where clients are looking. As a recovering attorney, Gyi is familiar with the unique considerations of effectively and ethically marketing a law practice.

He regularly writes about legal web marketing for Lawyerist, Avvo’s Lawyernomics Blog and Attorney at Work. He also speaks on the subject for events such as AAJ’s Marketing Seminar and Avvo’s Lawyernomics conference and will be speaking at this year’s State of Search conference on November 17th.

To hear our interview with Gyi, join us LIVE tonight at 5:30 pm EST/2:30 pm PST by clicking here.

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Interview with Esquire Coaching’s CEO

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Ann Jenrette-Thomas, Founder & CEO of Esquire Coaching

by Melissa Grau

In celebration of Esquire Coaching’s one year anniversary, Ann Jenrette-Thomas, our Founder and CEO and the host of Esquire Coaching Radio, was put in the hot seat. Public Relations intern Melissa Grau interviewed Ann during this show, getting to the nitty gritty of what Esquire Coaching is all about.

In just one year, Esquire Coaching was able to impact thousands of lawyers across the country through speeches, social media, their blog, radio show, and of course their coaching programs. Esquire Coaching prides itself on “Empowering lawyers to happily succeed in the business of law,” driving home its initiative to help lawyers unapologetically claim the life and career they want.

Esquire Coaching has helped lawyers become rainmakers, honor who they are, and step into positions of leadership. In addition, Esquire Coaching has successfully chartered a new paradigm in coaching, employing a team of coaches to address each client holistically and with a customized approach.

Ann Jenrette-Thomas dared to say, “yes.” She has dared to say “yes” to finding a way to help lawyers build their practice while maintaining their peace of mind. A seemingly far-fetched and nearly impossible feat, this vision is nonetheless demonstrated day in and day out by Esquire Coaching clients happily succeeding in the business of law.

Ann developed this notion after working in a variety of areas of the law (government, small and large firms). She saw how excited people were to go to law school and how excited they were to help make the world a better place. She also saw people enter the practice of law, losing that enthusiasm they once had for the law. Ann wanted to find a better way to help lawyers grow their books of business without sacrificing their personal life or compromising the quality of their legal services. Ann was able to combine her knowledge of law and newfound coaching abilities and Esquire Coaching was born.

Committed to the personal empowerment of clients, Esquire Coaching strives to help clients empower themselves. Realizing that everything comes from within, Esquire Coaching promotes personal empowerment as an essential element of success. This coaching firm prides itself on helping clients achieve their goals and to be ambitious, but certainly not at the expense of their happiness, health, and relationships.

In addition to a strong commitment to ots mission, Esquire Coaching is founded upon the following five core values:

Service. Every member of the Coaching Team is dedicated to providing clients with the best and most beneficial service they have to offer.  As a personal practice, Ann sets the intention and even prays to be of the highest service to her clients before each coaching call.

Comprehensive Solutions. Esquire Coaching is all about finding holistic solutions to far-reaching dilemmas. It might not be the easiest to brainstorm, but this value is most definitely one of the game-changers in terms of Esquire Coaching’s services. They are first to offer customized solutions implementing a holistic approach to any given problem.

Evolution. Whether it is in terms of their company pursuing growth or working to push clients, Esquire Coaching welcomes innovation at all levels.

Fairness. Esquire Coaching strives to empower diverse attorneys and lawyers, leveling the playing field in all respects to race, gender, ethnicity, and sexual orientation.

Leadership. Regardless of leadership experience or personality, Esquire Coaching aims to unleash the leader within clients, helping them to see their own leadership potential and embrace it.

Esquire Coaching’s values serve as a basis for its holistic coaching approach. To avoid blind spots in any given area of a client’s life, Team Members start by conducting a thorough intake of the client’s life. From clearly articulating goals, to identifying obstacles, to better assessing client characteristics, Esquire Coaching then pairs up clients with specialists in a specific field congruent to the client’s needs. For example, if a client’s marriage is failing, Esquire Coaching realizes he/she would not be able to fully implement business development strategies. Thus, the client would work with a relationship coach in addition to a business development coach. This unique approach of triaging a client’s needs and then assigning a specialist to each need leaves no stone unturned and no aspect of a client’s life ignored.

If you are interested in learning more about how you can experience this unique coaching process for yourself, email Esquire Coaching at info@esquirecoaching.com for a free consultation. Visit our website at www.esquirecoaching.com and sign up for our newsletter Elevate!

How has Esquire Coaching affected your life in the past year?

We want to hear from you! Find us on Facebook, LinkedIn, Twitter and Google+ and share your comments below.

Balancing Your Life By Attending to Your Body

Carolyn Rosenblatt

Carolyn Rosenblatt, founder of AgingParents.com

Many in our rather workaholic society value material success, financial accomplishment and other signs of work-related achievement. We may accomplish much but do so at the cost of our most important relationships and our health.

What can we do to overcome society’s pressure to work harder and harder all the time, often at the expense of even a brief vacation?

Some studies show that many Americans don’t even use the vacation time to which they are entitled. We also see a growing problem of obesity in our country and it’s not just childhood obesity that is of concern.

What can we do about this for ourselves as individual professionals with significant work responsibility?

Carolyn Rosenblatt is an RN, Attorney and Consultant on aging issues for families with older loved ones and for those who work with elders. She spent 10 years as a nurse, mainly working with elders and their families. Her 27 year legal career involved representing individuals who were injured, sometimes as a result of nursing home neglect. She founded AgingParents.com in 2007, together with her husband, Dr. Mikol Davis, a psychologist focused on aging issues. She also focuses on healthy aging and leads by example, taking up the triathlon at age 63 and pursuing it to the present. She has been happily married for 32 years and has 2 grown children.

To hear our interview with Carolyn, join us LIVE tonight at 5:30 pm EST/2:30 pm PST by clicking here.

How to Have Fun at a Large Law Firm

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Robert Graff, President of The Graff Standard

by Melissa Grau

Robert Graff joined us for this episode of Esquire Coaching Radio to give us the scoop on how you can actually have fun while working at a large law firm.

Before becoming a coach, Robert, President of The Graff Standard, spent five years as an assistant district attorney and two years as an associate at an employment, business, and healthcare law firm. After he had been working as a prosecutor for five years, he was walking home from work when a random stranger stopped him and said, “You look miserable.” Those three words were enough to stop Robert in his tracks and wake him up to reality; he didn’t want to be that person everyone thinks is miserable. He now prides himself on “helping lawyers reignite the passion they once felt for law, find enjoyment in even the most demanding and monotonous aspect of their job, and strike a sustainable work-life balance.”

At first, there was an allure to working in a large law firm: the camaraderie, lunches in the city, happy hours after work. However, that fantasy was crushed by a heavy dose of reality which includes relentlessly working behind a desk trying to meet required billable hours.

How can you get back to those initial feelings of excitement and newness?

How can you change your mindset to derive pleasure from your job rather than feel trapped?

Rediscover why you went to law school. Go back to your roots, before you passed the Bar, before you even studied for the LSAT. This form of self-discovery will reignite your enthusiasm, helping you to remember why you went into this profession in the first place, giving you the motivation and passion to keep going.

Fuel your passion. It’s a matter of wanting to do something, not feeling obligated to do it. Nobody wants a career where they feel like they’re in prison. You have the power to transform your thinking to understand there’s a better way to go about being a lawyer. Once you realize it, you can re-invent your work-life balance.

Be you. Think about how your friends, a stranger, and your family would describe you. Is each description different? Ideally they should all be the same. You want to be yourself in every situation, bringing out your true values and drawing people with similar values to you. From there, you can foster camaraderie and ultimately bring one another up.

Honor yourself. As Robert put it, we only have so much energy we can give to those around us. It doesn’t grow on trees, and once that energy is gone, there’s none left to give. You need to find a way that works best for you to rebuild that energy to keep yourself motivated.

Always keep in mind that misery loves company. If you’re miserable at work, you’re going to attract miserable people. If you’re happy, not only will you attract other happy people, you will also impact others around you. Use your attitude to create the environment you want to practice law within.

First, acknowledge the aspects of your dream work environment that already exist in your office. Then take small steps to bring your ideal work environment into existence. For example, ask people to join you for lunch or start a Fantasy Football league. You have the power to change your situation; you just have to take the initiative to make those changes happen.

For more from Robert, visit his website at www.graffstandard.com or email him at Robert@graffstandard.com.

Share with us your goals for your ideal work environment!

Find us on Facebook, LinkedIn, and Twitter at @EsquireCoaching. Visit our website at www.esquirecoaching.com and sign up for our newsletter, Elevate.

To listen to the full interview, click HERE.

Focusing on Strengths = Success

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by Ann Jenrette-Thomas, Esq. and Kathleen Ashwill

Are you aware that focusing on the strengths of your associates, other employees, and interns strengthens your firm?

It seems obvious, but there can be a tendency to get hung up on how employees are falling behind and ways they need to improve. However, what you give attention to grows, so your firm will benefit from a more powerful focus on associates’ strengths, and on your own. You’ll be amazed at the results you’ll see, not only externally but also within yourself and others.

According to Gallup research, those who utilize their strengths every day in their jobs are six times more likely to be actively engaged as they work. It makes sense – when we’re working on what we’re good at, we feel good about ourselves and want to keep doing what showcases our strong points.

‘What are your strengths?’ is a common question you pose when interviewing potential candidates for your firm. Often, people aren’t even aware of the range of strengths they possess, having been taught primarily to improve their weaknesses. Getting to know oneself is key. Once someone determines how they think, feel, behave, as well as what their “triggers” are, they can identify their natural talents. Building upon those talents is the key to developing strengths which will result in consistent positive performance at work.

It’s likely that as strengths are built, weaknesses will be naturally improved but without the level of stress and resistance that can come when the primary focus is on the weaknesses.

You’ve probably noticed that most businesses don’t focus on strength building; however, the strength-building approach not only raises employee enthusiasm, work ethic, and commitment but is financially beneficial to the business as well. So it’s a win-win for everyone and for all levels of your firm.

A recent Gallup study shows that if a supervisor focuses on strengths, the chances of an employee being actively disengaged are 1/100. However if the supervisor focuses on the weaknesses, the chance of active disengagement rises to 22/100 and if the supervisor ignores the employee, that number comes up to 40/100. So, certainly, negative attention is preferable to no attention, but positive attention makes a dramatic difference.

As you can imagine, focusing on the strengths of your colleagues and using this focus to inform how you delegate tasks improves a sense well-being within your firm. The more we use our strengths, the less likely we are to feel doubt, low self-esteem, worry, stress, or anger. Positive feelings of being energized, fulfilled, rewarded, respected, and at ease are maximized. As you’re boosting productivity and positive feelings, you’ll also be cutting down on sick days, chronic disease, and health-related costs. Talk about a Happy Law Practice!

Take a moment to imagine the relief, ease, connectivity, and productivity that is possible in your firm when you employ this technique more.

Many people do not know their strengths or minimize their usefulness. Assessments such as Strength Finders, Lumina, Myers Briggs, DISC, etc. can help each person in your firm identify their unique strengths. Once understood, it’s important to determine how to maximize those strengths. For example, an individual who is a stronger relationship builder should maximize business development efforts through more in-person meetings; whereas, an introverted person who is an excellent writer should incorporate more writing as a business development tool.

Need direction on integrating this approach within your firm? We can help.

Esquire Coaching features a team of coaches (with a variety of strengths!) who will assist you in administering the foregoing assessments, enhancing your employees’ strengths, as well as fostering a strong strengths-based climate throughout your firm. Please contact us at info@esquirecoaching.com to let us know how we can support you.

When you adopt a strengths-based standpoint, you will be opening your firm up to great opportunities for success.

Tips for Lawyers 101: How to Become the Trusted Adviser & Make an Impression That Lasts

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Deborah Asseraf, Founder & CEO of Popcorn Productions

In tonight’s Esquire Coaching Radio interview, we will be reviewing the ways in which lawyers can quickly become the trusted adviser with clients instead of just an attorney. Too often attorneys are spending thousands of dollars on SEO, Social Media and website design without ever giving a second thought to customer experience. But, here is the hard truth: No one wants another service or product. They want an experience! And by delivering this experience, you are not only positioning yourself as distinct and different but you are also validating your clients needs which securely places you as a trusted adviser.

So, the question remains: How do you create these experiences? 

Deborah Asseraf is Founder & CEO of Popcorn Productions, an experiential marketing company helping lawyers, financial advisers and lawyers break through the noise and claim their spotlight through strong, fun & innovative marketing strategies. After working for three years at ABC Television coordinating large-scale galas & concerts, Deborah decided she had her fill of cookie cutter events and started Popcorn Productions in 2013.

Through a combination of laser-focused marketing strategies and creation of innovative exercises and interactive activities, Popcorn Productions helps service professionals stand out from the crowd. Deborah also hosts a bi-monthly women’s networking event, PopEvents, and writes for Epoch Times through her blog Social Pulse.

To hear our interview with Deborah, join us LIVE tonight at 5:30 pm EST/2:30 pm PST by clicking here.

Interview with Esquire Coaching’s CEO

Ann-headshotWe are celebrating Esquire Coaching’s 1-year anniversary!

Here is a statement honoring this milestone from our CEO & President, Ann Jenrette-Thomas:

‘In our first year, we’ve impacted thousands of lawyers across the US through our speeches, social media, radio show & blog, and of course through our coaching programs, encouraging them to step into leadership, develop their businesses, make wellness and self care a priority, and honor WHO they are (their authenticity).

We’ve chartered a NEW paradigm in coaching, one where we help our clients avoid blind spots by pairing them with a TEAM of coaches.

We’ve innovated solutions to empower lawyers to happily succeed in the business of law.

We wrote an Amazon best-selling new release, The Happy Law Practice, and had an innovative telesummit exploring this topic.

We’ve already taken the national stage several times, speaking and presenting for organizations like the ABA, NALP, and SABA-DE, as well as at the Lavender Law Conference.

We are a thought leader on issues of diversity and we equip diverse attorneys with the business development skills and mindset necessary to succeed.

To all of our supporters, to our wonderful team, coaches, consultants, and our amazing clients, we THANK YOU for a tremendous first year.

Together, we WILL accomplish our mission to EMPOWER LAWYERS TO HAPPILY SUCCEED IN THE BUSINESS OF LAW.

This is just the beginning! Thank you!’

To hear our interview with Ann, join us LIVE tonight at 5:30 pm EST/2:30 pm PST by clicking here.